Business Strategy & Structure · Brand Development · Career Planning
For entrepreneurs, small business owners, and career professionals — Houston, TX & remote.
You get plans, brands, and structure built to earn their place and hold it — not flashy extras, but the backbone your business actually runs on.
30 minutes · No obligation · Response within 24–48 hrs
The philosophy behind every project
Most consultants help you grow louder. I help you build something people can't easily replace — designed to earn its place, then hold it.
Prioritize
Need
over want
Prioritize
Reliability
over novelty
Prioritize
Structure
over products
Prioritize
Retention
over recognition
About
Ijeoma Maree · Business strategy & structure · Houston, TX
You've outgrown the way your business runs, or you've built something real but can't put its value into words yet — either way, I've seen the pattern for 14 years, and it shapes every project.
"I rarely start with what business should exist. I start with who you are — and build from there."
Whether you need structure as an entrepreneur, a business that runs without you as a small business owner, or an honest roadmap for your next career move — you walk away with something you can actually use. Not a slide deck.
Who it's for: Small business owners, entrepreneurs, and career professionals ready to move
Industries: Beauty, retail, logistics, security, tech, gig economy, service businesses
How we work: Project-based or monthly retainer · Houston, TX · Remote available
Proof, not promises
Every project below is real, completed work — no mockups, no hypotheticals. See the Full Portfolio → for brand boards, document excerpts, and how each project was approached.
Swipe to see all projects →
Business Structure · Day-to-Day Operations
Built the complete how-to-run-it setup from scratch — 7 documents covering what the service covers, an operations manual, role structure, who-decides-what guide, pay policy, compliance, and customer sign-up. Designed to run without the owner on-site. Delivered once. No revisions needed.
Brand Structure · Business Strategy
Developed a 3-layer brand structure separating the legal entity, the professional working brand, and the customer-facing mascot brand. Full setup kit — Texas legal paperwork, operating standards, and one guiding principle: treat the service like a utility, not a trend.
Brand Development · Market Angle
Built "Lunch Break Brows" — a beauty studio shaped around convenience and time for professional women rather than trends. Delivered a full visual brand, content direction, uniform concept, and suite space vision.
Brand Development · Social Enterprise
Built the brand concept and market position for a new private security company anchored in a second-chance hiring model. Developed the story, the funding approach, and the entry plan for ATM and commercial security.
Digital Marketing · SEO
Full SEO audit across Instagram, Facebook, and TikTok. Competitor analysis across 12+ brands, 3-month platform content calendar, keyword strategy, and website fixes that help you show up in search.
Digital Marketing · SEO
Digital marketing audit with real website performance numbers — on-page score, organic traffic, and who links to the site today. Delivered keyword gap analysis, a content plan, and a strategy for earning links from well-known beauty publications.
Career Planning · Transition Planning
Full career change plan across cloud computing and cybersecurity — skills assessment, step-by-step certification plans, 2 resume versions per track, LinkedIn strategy, interview prep by role type, and a day-by-day action plan with cost breakdowns.
Resume Writing · Professional Positioning
Full resume builds, rewrites, and multi-version packages across healthcare, IT, security, aviation, logistics, esthetics, railroad, hospitality, voice acting, and more. Includes complex cross-industry pivots, clients with non-linear histories, and multiple industry-targeted versions delivered simultaneously.
Career Planning · Cross-Industry Pivot
Career transition guide for a licensed medical professional moving into a licensed beauty field — a complex pivot between two regulated industries, not a typical career change.
Career Planning · Healthcare
Full study guide for CNA certification — skills checklist, practice questions, and in-person test tips for someone entering healthcare from scratch.
Digital Marketing · SEO
Third full digital marketing and SEO audit — real performance data, platform-by-platform analysis, keyword strategy, a content plan, and recommendations you can act on. The same structured approach applied to a different industry.
Brand Development · Full Business System · Ongoing
The most extensive single project to date. Started as a content request — ended as a complete business setup. Delivered brand strategy, a 6-service menu, 3 packages, 3 membership tiers, add-ons, policies, FAQs, a referral program (4 graphic formats), a full social content kit, SEO setup, the booking flow, and a plan for how the money comes in. Active and ongoing.
Brand Development · Two Connected Brands
Built two connected brands from one simple insight. Lunch Break Brows — a professional brow studio built around convenience for busy women. Lunch Break Level Up — a lifestyle extension for the same audience. Full brand boards, color palettes, typography, taglines, and imagery direction for each.
Own Venture · Brand Development · Product Design
Developed a full luxury vending concept for upscale hotel lobbies — brand identity, 16 individual product cards with sales copy, machine mockup, hotel lobby placement renderings, and a hardcover pitch lookbook. Product selection chosen to answer the hotel manager's biggest objection before it's raised. The pitch: "Marriott infrastructure. Not retail."
Services
01 · Flagship
Stop being the bottleneck. Get the roles, day-to-day routines, compliance, and customer sign-up flow that let your business run — and make decisions — without you in every room.
From $600
02
Get a concept, a clear structure, and a growth plan built around who you actually are — not a generic model copy-pasted from someone else's business.
From $350
03
Show up consistently with platform-specific content, a real posting calendar, and copy that sounds like you. SEO available as an add-on.
From $200
04
Get a step-by-step plan with real timelines, certification paths, and job targets — paired with a resume built to match. Not a pep talk.
From $175
Every project is sized after your free 30-minute call — prices shown are the starting point.
How it works
No assumptions. I start with evidence — your documents, history, and what's already built — before drawing a single conclusion.
Every project has a gap between where you are and where you need to be. I name it before building anything.
Built for your specific situation — never adapted from a template made for someone else's business.
Not a deck. Something you can hand to a client, give to a team member, or run with tomorrow morning.
Contact
Two ways to start — choose what fits where you are right now.
Ready to get started?
The project form takes about 5 minutes and gives me enough context to make the first response actually useful.
Open the Project Form →Not ready for a full form?
Send a quick message on the right — name, email, and one sentence about what you're working on is enough to start.
Start with a quick intro